Performance Lead Acquisition

Qualified travel leads for the Traveller Card — on a CPL model

We drive UAE travel-intent demand on Meta, qualify it against the card's salary gate, and deliver ready-to-call leads — Name, mobile, email & verified income — straight to ADCB's call centre to close. You pay per qualified lead, not per click.

CPL · pay per qualified lead Delivered: Name · Mobile · Email · ≥AED 20k ADCB call centre converts

10% cashback · flights 10% cashback · hotels 50% cashback · movie tickets 1.5% on domestic AED spend Up to AED 1,500 / month Zero FX fees AED 2,000 Expedia voucher

The workflow

Four steps from a Meta impression to a call-centre sale.

Attract

Meta paid social

The hook does the first cut: “Travelling in the next 3 months?” Self-selecting travel intent, so we don't need to ask it later. Runs broad in the UAE (credit = Meta Credit special-ad category).

Hook = built-in intent filter

→

Qualify

2-tap quiz · our page

One question does the heavy lifting — monthly salary — plus residency. Anyone under AED 20k is screened out. Those who pass give their contact details with consent.

Salary gate → capture

→

Deliver

Qualified lead → ADCB

Only qualified, consented leads are handed over — Name, mobile, email & verified ≥AED 20k salary — in real time, each tagged with its source & creative.

Real-time feed (API / portal)

→

Convert

ADCB call centre

ADCB's agents call each warm lead and close the card. Weekly CRM reporting confirms sales, matched back to the leads we delivered.

Weekly CRM report → reconcile

The qualifier — kept short on purpose

Intent is pre-filtered by the ad hook, so the page only asks what underwriting actually needs.

Q1 · THE GATE

What's your monthly salary?

Below AED 20kAED 20k–40kAED 40k+

The one hard gate — the card needs AED 20,000 minimum. Below AED 20k is screened out immediately.

Q2 · ELIGIBILITY

Your residency & income type?

UAE resident · salariedSelf-employedNon-resident

Confirms UAE residency (Emirates ID) & salaried status for a clean underwriting match.

CAPTURE · CONSENT

You qualify — where should ADCB reach you?

Full nameMobileEmail

Shown only after both gates pass. Collected with explicit, PDPL-compliant consent to be contacted about the card.

Qualifies · advances to capture Screened out — never delivered as a lead

Example Meta creatives · 300×250

The hook self-qualifies travel intent; the CTA sends people into the 2-tap quiz. Directional mock-ups — final art to ADCB brand guidelines.

✈

ADCB

Travelling in the next 3 months?

10% back on flights & hotels · AED 2,000 Expedia voucher

See if you qualify →

T&Cs apply

A · Hook — intent-led

ADCB

Traveller Credit Card

Up to AED 1,500 cashback every month

Zero foreign-currency fees, worldwide

Check eligibility →

T&Cs apply

B · Benefit — cashback-led

ADCB

Earn AED 2,000 to spend on your next hotel

Expedia welcome voucher · 10% travel cashback

Apply in 2 taps →

Salary AED 20k+ · T&Cs apply

C · Offer — voucher-led

Where the filtering pays off

Illustrative shape — only qualified, salary-verified intenders are ever delivered to ADCB.

Ad impressions100%

Clicks to quiz60%

Pass salary gate33%

Qualified leadCPL

Call-centre saleADCB

From click to delivered lead

Where each step happens — and what ADCB receives.

Qualify & capture · our page

Salary gate passes, then we collect name, mobile, email with consent.

Deliver the lead · real-time

Qualified, consented lead pushed to ADCB with source & creative attached.

Call centre closes · ADCB

ADCB agents call the warm lead and complete the card application.

Weekly reconcile

CRM report confirms sales against delivered leads → billed per qualified lead (CPL).

Why it works for ADCB

Warm, ready-to-call leads — salary-verified & consented before an agent ever dials.
No wasted agent time — under-qualified traffic is filtered on our page, not on the phone.
Predictable cost — a fixed CPL per qualified lead, fully traceable to source & creative.

To confirm before launch

CPL rate & lead definition — the agreed price per qualified lead, and what counts as accepted.
Lead delivery & returns — feed method (API / portal) and the return/replace policy for bad leads.
Consent & brand — UAE PDPL consent wording, and creative sign-off to ADCB brand guidelines.

Try the live flow

The exact experience a traveller sees on their phone — tap through it.